This let Zoosk place its audience at the heart of its marketing, give people the authority to choose their ads, and hold deeper conversations. The results were clear: Zoosk hasn't run a TV ad since. Zoosk originally sought fame through TV ads, but in , Zoosk wanted to refresh their creative and look towards a more conversational platform. HeartFriend campaign builds fame In December , Zoosk launched HeartFriend, building on the idea of a woman having a conversation with her heart.
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